When I first designed this poster, my wife and I had just found out that we were going to have a baby and so I wanted to do something that mixed that joy with my joy of biking.
Allan Peters is the co-founder and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts and How Magazine. In 2013 he was named a “Person to Watch” by Graphic Design Magazine.
The darker color is printed first with the lighter color on top, and it creates a new hue where the inks overlap. What makes this exciting is that you never know exactly what color you’re going to get until you print it.
I went with French Paper’s Madero Beach. This is a cream-toned stock with a nice fleck to it. It looks very organic and manmade. I wanted the paper to match the illustration style as well as the color palette.
I do what I can to protect this beautiful world that God created for us. Biking is eco-friendly and much more fun than driving. That feeling you get when you’re going down a steep hill with wind in your hair is the best!
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