I am inspired by the movement of cycling and the form of bicycle. Using the idea of optical illusions, I simplified the bicycle form into an abstract representation and used line, repetition and color to create the illusion of motion.
I'm a designer, illustrator and artist living between downtown Minneapolis and St. Paul. I've been working independently for 10 years creating a variety of work with small businesses, advertising, large brands and the art world. I spend my time working on logos, icons, illustrations and typefaces; making up self-initiated projects and collaborations with other creatives; and updating my dog's blog.
I started by creating a few different concepts — quick thumbnail sketches and a bunch of words. My optical illusion concept won because I had no idea how I was going to do it, and that was scary and exciting to me. I studied how optical illusions were created and started to sketch multiple variations, eventually bringing them into the computer. Then, I started to create a foundation grid for the poster, and eventually, the repeating and overlapping lines began to take shape.
Riding your bike is like creating art, in that you have the freedom to go wherever.
I really enjoy the idea process — starting from nothing, forming an idea and then visually conveying that idea. I love the challenge of creating something you've never done before. The optical illusions were intimidating to me but I am so happy to jump into something and experiment. The coolest thing might be the colors and how they overlap to create the illusion of other colors.
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