Nothing in this world is created without a supporting cast or a set of tools. This concept sprung from those influences and tools needed to keep the pedals moving.
I am a graphic designer and outdoorsman focused on creating relationships and honing in his craft. You can find me biking down the East River Parkway or camping under the stars of the great wild north.
There was a lot of concepting, many nights of back and forth with creating a balance and trying to find that right piece of the puzzle. Printing was a fun process of learning how the ink reacts to the attitude of the screen and how the final results shift and evolve.
Biking has been a form of therapy for me when it comes to traffic. Why would you not bike? It's like driving but with much less swearing.
Dim or bright, the lighting of this posters can change the visual outcome, the metallic gold shimmers in the bright sun, but the forest green ink shows through in the dark shade. Depending on how you look at it, the poster can be very different.
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