The Struggle by Drew Preiner Add to Cart
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The Struggle

About this Poster

The idea came to me on a long ride back from Stillwater, where we had stopped for a pint. After realizing I basically biked all that way for a beer, I realized how crazy that seemed. Thus, 'The Struggle' was born.

Size
18.0″ x 24.0
Paper
French Paper, Dur-O-Tone , Steel Grey
Color
1-color letterpress print

Meet Drew Preiner

Location
Minneapolis, Minnesota USA
About

Designer at Knock Inc. Music producer at Fraea. Traveler, biker, sneakerhead, beer/wine/whiskey drinker.

Get in touch with Drew Preiner

Back Story

design process image
One
All In The Angles

This print changes depending upon where you're standing and how the light hits it. From one angle it looks like a blind letterpress (blind = when an ink is not used) and from another angle you can't see the press at all. 

design process image
Two
Look Closer

Another fun part is that the closer you get, the more of the story you see. At first it's just the MN state outline, but as you move in you see the character and the beer payoff at the end.

design process image
Three
So Much To See

What do I love about bikes? There's so much to see and riding is the best way to see it.