Juicy Lucy by JC Lovely Add to Cart
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Juicy Lucy

About this Poster

If being a cyclist has to take a back seat to anything for me, it’s being a foodie. And you’d be hard pressed to find a better candidate for a Minneapolis food bike than a Jucy Lucy. I thought it would be fun to give the cheesy champion a human counterpart, and wanted her to embody the same balance of sense sultry and off-the-cuff-ness.

Size
24.0″ x 18.0
Paper
French Paper, Pop-Tone, Whip Cream
Color
3-color screen print

Meet JC Lovely

Location
Minneapolis, Minnesota USA
About

Growing up with a fine arts background in NYC, and pursuing a predominantly digital career, I've always been drawn to posters and screen printing as my perfect intersection of art and design. I like to focus on the ideas behind my posters, and let the concept drive the style and spirit of the work. I love experimenting with new styles and techniques, challenging myself to step out of my comfort zone, and getting my hands dirty.

Get in touch with JC Lovely

Back Story

design process image
One
Thought, Pencil, Paper

Every poster I design starts with the basics: A thought, a pencil, and a sheet of paper. I wanted the poster to embody the spirit of a retro pin-up, but have a modernized design twist to it. The end design would up being a duo of mash-ups, with the retro / modern theme, and the two different art styles of graphic / illustrated. 

design process image
Two
Retro With A Subversive Twist

The original concept for the poster almost didn't even have the "Lucy" part at all, and was just focused on the Jucy Lucy food bike. I really felt it needed that human element to complete it, and that opened the doors to explore what I envisioned as the human embodiment of the iconic food. Old fashioned and retro, but with a subversive twist and a penchant for fun... That's Jucy Lucy.

design process image
Three
Take Another Look

I tend to like things big and bold, and I love to sneak in little details wherever I can. It brings me joy when people can revisit my poster a second time and notice something in there that they didn't see at first.