I wanted to capture the natural beauty of the are and focused on the coming together of mountain, sea and bicycle. The symmetrical design alludes to all things balanced and woking together.
I do creative direction, creative strategy, art direction, and design – I like to keep busy. I’ve spent my career creating distinctive communications for global brands but am always looking for creative opportunities where I’m not working for “the man” and instead creating something I care about and that, ideally, makes the world a better place.
I try to distill my designs down to their simplest form. In this piece not only does the design use simple forms, the printing process used only two inks to create the appearance of three colors.
I've always loved bikes and ride on a pretty regular basis. I find a nice bike ride clears my mind and opens me up to new, creative ideas.
The most surprising thing about this poster for me is that it was finished in time — or at all! There was a misunderstanding with the printer and it was printed incorrectly twice before the final, correct run.
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