Biking to me is about simplicity, about excitement, and only worrying about the road ahead of you. In this anxious and stressful world that we all live in, sometimes you just have to keep pedaling and learn to take in the beauty around you as it is.
I’m a graphic designer working out of Minneapolis, Minnesota who specializes in brand identity, packaging design and typographic design. When I'm not working as a designer at Cue by day, I'm either freelancing with breweries/distilleries or biking (and possibly doing both at the same time). I’m a firm believer in getting as much out of something as you put into it, so sleep is not a priority in my world.
I really wanted to portray the simplicity of riding your bike in an extremely simple, graphic interpretation. I pulled in the bright colors of the summer and drew a bike as it was. It's a complicated machine but its function is simple. From there I kept simplifying and pulling pieces away more and more until it became a very minimal, colorful, bold, and exciting snapshot of a summer ride.
The night before the Minneapolis ARTCRANK show, I cranked out a pretty long ride — 60 something miles or so — and as the sun was setting, it was almost dead on with the colors of my poster. I knew I was doing the right thing. One of the best rides I ever took.
I got rid of my car over a year ago. I bike to work, to the grocery store, wherever. It gives me a more personal connection with my city and with nature. Biking is really important to me to help clear my head and brainstorm. The simplicity is energizing. If I am stuck on a project, I just hop on my bike and odds are, by the time I get back from knocking out some miles, I can work smarter and faster.
Or a show. Or anything else about ARTCRANK. Sign up for our email update for all the latest.