Inner Light by Scott Loftus Add to Cart
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Inner Light

About this Poster

For as long as I can remember I’ve always loved riding at night. While the night didn’t inspire this poster directly, the sense of mystery of the dark did. What happens there?

Size
24.0″ x 18.0
Paper
Mohawk, Via, Cyan Line
Color
5-color screen print

Meet Scott Loftus

Location
Minneapolis, Minnesota USA
About

I'm an art director by trade, and photographer in my play time. I’ve always been a biker, but I didn’t really discover how freeing bicycling is until I moved to Seattle, WA and Rochester, NY. It's more than just getting from point A to point B. It’s being able to ride with your buddies at the butt crack of dawn. Some of the most beautiful sunrises I’ve seen were on a bicycle in upstate New York.

Get in touch with Scott Loftus

Back Story

design process image
One
Rough Start

When I concept a poster, I start really rough. I sketch up a ton of different ideas until I get to one that seems like something I want to explore. From there, I start to explore the angles that I want to go after that is unique and challenging too. Then I just refine, refine, refine... it's only when I have everything that I set down at the computer and start drawing digitally.

design process image
Two
Steady As She Goes

The part that I love most about this poster is how the beams of light turned out. The eyes alone took two colors to make it work. And the registration was spot-on. Steady Print Shop in Northeast Minneapolis did an awesome job printing this.

design process image
Three
Destination Unknown

Each time I get on my bike it's different than the time before. I recently got a track bike, and I'm completely in love with it. No brakes gives biking a whole new meaning. You have to be more careful, but there something even more freeing about it. It's that freedom that I brought to this poster. That feeling of biking at night. Just you, the pavement, and no destination planned.