Whether it’s the right track for the right ride or a wind down after a century ride, music and movement go hand in hand. Electric Lo-Fi Ride celebrates this lo-fi duo.
I’m a Design & Art Director with 10+ years of experience working on premium brands. I currently work at Target Creative in Minneapolis.
My creative process involves breaking something down to its simplest geometric form. I start building a visual story, in this case combining two unrelated objects. Then, I go through rounds (and rounds) of refinement.
For the past 10 years I’ve been an avid indoor cyclist. Hence the strong correlation between music and cycling.
Over the past few years, I’ve taken more of my riding outdoors. Regardless of the location, cycling always provides me time to think, concept and create.
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