Presence has been an ongoing theme in my life this past year and something I wanted to incorporate into the design. Conceptually, the poster acts as a mantra for life and biking. What I love about the act of biking is that it forces you to be present in nature and in the moment. You can find yourself in a state of flow, being fully immersed in a feeling of focus and enjoyment in the activity. Being fully present when on your path is a reminder I never get tired of hearing either.