Duality by JC Lovely Add to Cart
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About this Poster

I see the cyclist as often living in two worlds, depending on where their wheels may take them. When visualizing the many aspects of the cyclist coming together, I was instantly reminded of Leonardo da Vinci's Vitruvian Man, which gave me the perfect structure to map them all out.

18.0″ x 24.0
French Paper, Pop-Tone, Wild Cherry
2-color screen print

Meet JC Lovely

Minneapolis, Minnesota USA

I've always been drawn to posters and screen printing as my perfect intersection of art and design. I like to focus on the ideas behind my posters, and let the concept drive the style and spirit of the work. I love experimenting with new styles and techniques, challenging myself to step out of my comfort zone, and getting my hands dirty.

Get in touch with JC Lovely

Back Story

design process image
Words First

Once I got the inspirational image of the Vitruvian Man in my head, this poster actually started as a long list of words scribbled on paper. What I initially wanted to capture was all of the fun visuals to uniquely represent the two sides of the rider. I wrote down as many ideas as I could, from clothes to coffee, and signals to sights.

design process image
Habitual Observation

 Biking gives me that same sensory connection to my surroundings, just a lot faster. I bike in a pretty casual and relaxing manner, so it often becomes a great time for me create and develop new ideas for my work. I enjoy observing the habits, quirks and necessary survival skills of both the city-bound car dodger, and the rule-abiding racer.

design process image
Discovering Something New

After finalizing all of the visual nuggets I wanted in the poster, I got really into giving the work a schematic-like feel. I always get a kick out of designing highly detailed illustrations, hoping that people viewing the poster might discover something new every time they look at it.