Bike geometry is so simple, yet the experience that bikes create can be so complex. I wanted to illustrate that dichotomy.
Skulls, animals, & bikes can signify different things across cultures, yet we all share the ability to emotionally respond. This shared experience can connect us without words. With a growing complexity of fast change, we live two lives, on and offline. Connecting to each other and simplifying our lives is difficult. Images of these symbols create positive conversations that connect us. Drawing from this shared positivism, I develop systems of marks to create a multicultural visual language.
The composition works both horizontally and vertically.
If you want to be a valuable designer, get good at accounting.
The thing that I like about bikes (in general) is that everyone has their own bike story and can then relate to each other in some way.
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