I love bikes, ET, graphic design, beer and posters. This felt like a great way to mash things up and combine them all into one thing.
Professional husband and father. Mediocre bike racer. Above average designer. Semi-competent business owner. Exceptional balancer of things on my nose.
Sometimes it's hard doing a lot with a little. I think this design is successful because of the smaller hits of color and light, in all the right places.
Love that bikes are versatile. I ride to solve problems, figure things out, relieve stress, get exercise, be social, get to work, spend time with my kids, test product...and test my sanity when I'm racing. Bikes are the best.
Best advice I’ve ever gotten: “The only time to set the bar low is for limbo.”
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