For as long as I can remember I’ve always loved riding at night. While the night didn’t inspire this poster directly, the sense of mystery of the dark did. What happens there?
I'm an art director by trade, and photographer in my play time. I’ve always been a biker, but I didn’t really discover how freeing bicycling is until I moved to Seattle, WA and Rochester, NY. It's more than just getting from point A to point B. It’s being able to ride with your buddies at the butt crack of dawn. Some of the most beautiful sunrises I’ve seen were on a bicycle in upstate New York.
When I concept a poster, I start really rough. I sketch up a ton of different ideas until I get to one that seems like something I want to explore. From there, I start to explore the angles that I want to go after that is unique and challenging too. Then I just refine, refine, refine... it's only when I have everything that I set down at the computer and start drawing digitally.
The part that I love most about this poster is how the beams of light turned out. The eyes alone took two colors to make it work. And the registration was spot-on. Steady Print Shop in Northeast Minneapolis did an awesome job printing this.
Each time I get on my bike it's different than the time before. I recently got a track bike, and I'm completely in love with it. No brakes gives biking a whole new meaning. You have to be more careful, but there something even more freeing about it. It's that freedom that I brought to this poster. That feeling of biking at night. Just you, the pavement, and no destination planned.
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